The Power of Social Media
Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respected brands. Companies and organizations are looking to online social media marketing programs and campaigns in an effort to reach consumers online.
The challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system.
At This Moment understands the conception of online social media, as an ecosystem of related elements involving both digital and traditional media. Our efforts to leverage social media in reaching an important audience of both young and traditional consumers in a strategic integration of social media!
News and Information is our firm’s marketing communications strategy.